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Wednesday, August 7, 2013

Trying to Reinvent Itself, Yahoo Searches for a New Look

Since Marissa Mayer took over as Yahoo’s chief executive, the tech company has been spending its way back to importance, acquiring 20 companies under Ms. Mayer’s leadership, including the popular blogging service Tumblr and the company behind the social Web browser Rockmelt.

Now Yahoo is rethinking its logo. On Wednesday, the company announced that it would unveil a new design next month.

“Over the past year, there’s been a renewed sense of purpose and progress at Yahoo, and we want everything we do to reflect this spirit of innovation,” Kathy Savitt, Yahoo’s chief marketing officer, wrote in a statement posted to Tumblr on Wednesday. “While the company is rapidly evolving, our logo â€" the essence of our brand â€" should too.”

In the meantime, Yahoo will release a different variation of its current look, a typographic treatment of its name followed by the company’s iconic exclamation point.

A promotional video from Yahoo about its new logo initiative.

It’s their way, as Ms. Savitt put it, of “having some fun while honoring the legacy of our present logo.”

A few things will not change, however. The Yahoo logo will stay purple and the exclamation point isn’t going anywhere.

What do you think the new logo will look like? Tell us in the comments below. And if you have your own take on what it should look like, upload a picture to Twitter and mention @nytimesbits. We’ll feature a selection on our blog.