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Wednesday, February 20, 2013

Reporters in Syria See No End in Sight

Fighters from the Free Syrian Army in the northeastern Damascus suburb of Harasta last month.Goran Tomasevic/Reuters Fighters from the Free Syrian Army in the northeastern Damascus suburb of Harasta last month.

It has been two years since Syria’s president, Bashar al-Assad, deployed troops to counter a wave of rebels intent on overthrowing him.

The war, a mix of the sectarian, political and personal, has turned bustling streets, workplaces and homes across the country into rubble-strewn battlegrounds, contested bitterly for the smallest strategic value. On the front lines in two of the country’s largest cities, Damascus, the capital, and Aleppo, reporters have suggested in recent days that there is no end in sight.

Goran Tomasevic of Reuters, a potographer who has produced some of the conflict’s most telling images, spent a month in what were once suburbs of Damascus. He described what he called “bloody stalemate.”

I watched both sides mount assaults, some trying to gain just a house or two, others for bigger prizes, only to be forced back by sharpshooters, mortars or sprays of machinegun fire.

As in the ruins of Beirut, Sarajevo or Stalingrad, it is a sniper’s war; men stalk their fellow man down telescopic sights, hunting a glimpse of flesh, an eyeball peering from a crack, use lures and decoys to draw their prey into giving themselves away.

Fighting is at such close quarters that on one occasion a rebel patrol stumbled into an army unit inside a building; hand grenades deafened us and shrapnel shredded plaster, a sudden clatter of Kalashnikov cartridges and bullets coming across the cramped space ga! ve way in seconds to the groans of the wounded.

The division between religious groups, Mr. Tomasevic wrote, has become more distinct:

Days are punctuated by regular halts for prayer in a conflict, now 23 months old, that has become increasingly one pitting Syria’s Sunni Muslim majority, stiffened by Islamist radicals, against Alawites led by Assad; they have support from Iran, from whose Shi’ite Islam their faith is derived.

Typical of the frontline routine was an attack that a couple of dozen men of the brigade Tahrir al-Sham â€" roughly “Syrian Freedom” â€" mounted in Ain Tarma on January 30, aiming to take over or at least damage an army checkpoint further up the lane.

I photographed one two-man fire team crouch against a breeze-block garden wall, about 50 meters from their target.

In blue jeans, sneakers and muffled against a morning chill, their role was to wait for comrades to hit the army position with rocket-propelled grenades then rake he soldiers with their AK-47 automatic rifles as they were flushed out into the open.

There was little to make a sound in the abandoned streets. The attackers whispered to each other under their breath.

Then two shots rang out. One of the two riflemen, heavy set and balding, screamed in pain and collapsed back on the tarmac.

The day’s assault was going wrong before it even started.

Ian Pannell of the BBC reported on a similar deadlock, outside Aleppo. “Too much has been lost to talk of winners and losers,” Mr. Pannell said. “But make no mistake. The rebellion is advancing.” The rebel forces’ next targets, he said, include a base said to house some of Syria’s reported chemical weapon stockpile, and the city’s airport. Victory in either fight, it seems, would most likely serve only to lengthen and complicate the fight.



I.B.M. to Take Big Step Into Mobile

For I.B.M., mobile computing has come of age. At least, smartphones and tablets may be popular enough to make I.B.M. several billion dollars.

The company is announcing a major initiative into mobile, involving software, services and partnerships with other large vendors. I.B.M. plans to deploy consultants to give companies mobile shopping strategies, write mobile apps, crunch mobile data, and manage a company’s own mobile assets securely.

Thousands of employees have been trained in mobile technologies, I.B.M. says, and corporate millions will be spent on research and acquisitions in coming years. I.B.M. also announced a deal with AT&T to offer software developers access to mobile applications from AT&T’s cloud.

“Mobile is the next big growth play that I.B.M. is going after,” said Michael J. Riegel, the head of mobile strategy. He said his company has made 10 mobile-related acquisitions already, and will have a global research and development team of 160 people dedicated to mobie technology. In 2012 alone, he said, I.B.M. won 125 patents related to mobile.

Despite its roots in computer hardware, I.B.M. long ago moved from the business of selling things like personal computers. Much of its business now comes from higher-value work like software creation. Even its big mainframe computers, like the Jeopardy-winning Watson, are usually sold in conjunction with services and software deals.

The push into mobility comes after forays into Web commerce, data analytics and security. In each case, I.B.M. has taken an approach of signing big contracts for large-scale engagements.

By contrast, newer competitors like Google Analytics and Amazon Web Services aim for smaller sales of technologies like analytics or cloud computing, but on a mass level. I.B.M.’s entry into mobile will test whether companies want a large, pervasive approach for this kind of technology.

I.B.M.’s announcement also ! marks a realization among many companies that employees and customers are accessing corporate data and services via mobile from lots of places, any time of day. This, along with mobile access to cloud computing, is challenging many social and business assumptions.

“Our customers are leaving billions of dollars on the table,” Mr. Riegel said. “They are not getting the productivity gains they could. They need to rethink their customer relations to allow people to access them at any time.”

The move into mobile is one of the first major initiatives by Virginia M. Rometty since she became chief executive in January 2012.

Ms. Rometty previously ran I.B.M.’s Global Services division, and worked on a push into bringing I.B.M. into the developing world. Mobile technologies, which are usually cheaper than conventional computers, are expected to be the way billions of people in poorer nations will come online in the next few years.

On Thursday, Ms. Rometty will also be speaking to invstment analysts at a gathering at the I.B.M. Almaden Research Center in San Jose. There, she will be emphasizing the growth opportunity the company sees in what it calls “cognitive computing,” made possible by an explosion of data and artificial intelligence tools like machine learning. I.B.M.’s Watson, question-answering computer that triumphed over human Jeopardy champions, represents the “tip of the iceberg,” said Michael Karasick, director of the Almaden Lab.

That technology, Mr. Karasick said, is being tailored for many commercial applications including medical diagnosis, drug discovery, marketing, and predictive maintenance of industrial equipment. Watson-style software is even devising computer-suggested cooking recipes â€" new taste creations based on the data analysis of chemistry, taste and a person’s individual preferences.

I.B.M., Mr. Karasick said, will be talking about some of the applications of its cognitive computing technology for the first time.

I.B.M! . executi! ves compare the Almaden meeting of investment analysts to one in 2006, when Samuel J. Palmisano, Ms. Rometty’s predecessor, summoned Wall Street investors to India to show and explain the opportunity the company saw in emerging growth markets like India. That I.B.M. prediction proved accurate indeed, as the emerging markets increasingly became an engine of growth for the company.



Assad Denies Starting War in New Interview

The Syrian president, Bashar al-Assad, denied that he was responsible for starting the bloody conflict tearing his country apart in an interview broadcast last week on German television.

The interview, featured in a new documentary on the conflict in Syria by the filmmaker Hubert Seipel, was conducted in English but later overdubbed in German for broadcast on the network ARD. Mr. Seipel, whose previous film, “I, Putin,” was also a portrait of a strongman, provided The Lede with an edit of the documentary in which Mr. Assad’s remarks can be heard in the original English.

The filmmaker said recently tha he wanted to speak directly to Mr. Assad because “misinformation and psychological warfare make up a large part of the Syrian civil war.” He explained in an e-mail to The Lede that he was frustrated by watching Syria’s war unfold in YouTube clips selectively edited by the two sides. So, he said, “my intention was just to let Assad speak about his point of view, so that our viewers an make their own judgment in what kind of a separate world he lives.”

Readers can click on the text of the soundbites below the video player to skip ahead to just those parts of the documentary in which Mr. Assad speaks. (The full film, with German narration, also includes interviews in English with Kofi Annan, the former United Nations envoy, and Sergey Lavrov, Russia’s foreign minister.)

Hubert Seipel
  • 3:46  On Chemical Weapons

    “Have you heard that any country used chemical weapon to fight terrorism I haven’t heard about it. This is W.M.D weapon of mass destruction. How can I use it to fight groups, small groups of terrorists spreading everywhere, especially in the cities You fight them in the suburbs. You just mentioned that you hear the shelling in the suburbs, you don’t hear it in the desert, or in far area from the cities. So this is not realistic and not logical. I think they use it as pretext maybe to have more pressure or to have an aggression against Syria.”

  • 4:56  On Foreign Fighters

    “You cannot talk about good situation while you have assassintion and killings of innocent people by terrorists coming from abroad, and some of them are Syrian, to be frank and clear about the situation. But the most important thing is about do they have incubator in the society or not. This where it could be very bad or worse or where you don’t have no hope.”

  • 7:43 ’We Didn’t Launch the War’

    “We didn’t launch the war and we didn’t choose which kind of war because we didn’t choose it anyway. You have terrorists coming with very sophisticated armaments, nearly all kinds of armaments that they can carry with them and started killing people, destroying infrastructure, destroying public places, everything. How do you defend them You defend them according to the aggressions that you have, according to the tactics that they use. So they use heavy weaponries. You have to retaliate in the same way.“

  • ! 11:08  On Reforms

    “Well the criteria that you used to talk about the speed of reform, nobody has criteria. When you drive your car you know that this is the law here, 100 kilometer, let’s say, per hour. Well about the reform, does anyone has criteria or certain meter So it’s subjective.”

  • 24:37  On Turkey’s Missile Defense

    “This is part of the missile shield that they started a year ago in Turkey, but the Turkish didn’t want to say that this is a part of it because many Turks refuse that Turkey is part of this program. The second aspect of it that Erdogan has been trying hard to rally the Turks and to muster support to his policy against Syria, something that he failed. So he distributed the Patriot on our border just to give the impression that Turkey is in danger because Syria may think of attacking Turkey, which is not ealistic.”

  • 29:18  On Peace Talks

    “We started right away discussing the conflict in Syria and I concentrated mainly on the violence. If you want to succeed (I mean I was talking to Kofi Annan at the time.) If you want to succeed, you have to focus on the violence part of your initiative. If you don’t stop the violence, if you don’t stop the terrorists coming to Syria through different countries, mainly Turkey and Qatar, if you don’t stop the money coming inside Syria in order to stoke the fire - the whole initiative will fail. So that was the core of our discussion in the first meeting.”

  • 34:27  On His Future

    “If it’s about me as president, the decision should be by the Syrian people. If the Syrian people doesn’t want you as president what would you do here How ca! n you suc! ceed It should be through national dialogue, and whatever this national dialogue decide, we are going to adopt as a government, of course including me.”

  • 37:45  On the Houla Massacre

    “The people who were killed in the massacres are state supporters loyal to the government, so how could a militia, loyal to the government, killing people, loyal to the government This is contradiction, unrealistic. Actually militia of the terrorists coming to that city or to that village and committed the massacre, and they took the photos and put it on YouTube and on the TVs and they said this is the government, which was not realistic. Actually it was committed by the gangs, by the terrorists.”

After the documentary was broadcast, the Russian foreign ministry posted video and a transcript of Mr. Lavrov’s complete conversation with Mr. Seipel online.

Robert Mackey also remixes the news on Twitter @robertmackey.



Assad Denies Starting War in New Interview

The Syrian president, Bashar al-Assad, denied that he was responsible for starting the bloody conflict tearing his country apart in an interview broadcast last week on German television.

The interview, featured in a new documentary on the conflict in Syria by the filmmaker Hubert Seipel, was conducted in English but later overdubbed in German for broadcast on the network ARD. Mr. Seipel, whose previous film, “I, Putin,” was also a portrait of a strongman, provided The Lede with an edit of the documentary in which Mr. Assad’s remarks can be heard in the original English.

The filmmaker said recently tha he wanted to speak directly to Mr. Assad because “misinformation and psychological warfare make up a large part of the Syrian civil war.” He explained in an e-mail to The Lede that he was frustrated by watching Syria’s war unfold in YouTube clips selectively edited by the two sides. So, he said, “my intention was just to let Assad speak about his point of view, so that our viewers an make their own judgment in what kind of a separate world he lives.”

Readers can click on the text of the soundbites below the video player to skip ahead to just those parts of the documentary in which Mr. Assad speaks. (The full film, with German narration, also includes interviews in English with Kofi Annan, the former United Nations envoy, and Sergey Lavrov, Russia’s foreign minister.)

Hubert Seipel
  • 3:46  On Chemical Weapons

    “Have you heard that any country used chemical weapon to fight terrorism I haven’t heard about it. This is W.M.D weapon of mass destruction. How can I use it to fight groups, small groups of terrorists spreading everywhere, especially in the cities You fight them in the suburbs. You just mentioned that you hear the shelling in the suburbs, you don’t hear it in the desert, or in far area from the cities. So this is not realistic and not logical. I think they use it as pretext maybe to have more pressure or to have an aggression against Syria.”

  • 4:56  On Foreign Fighters

    “You cannot talk about good situation while you have assassintion and killings of innocent people by terrorists coming from abroad, and some of them are Syrian, to be frank and clear about the situation. But the most important thing is about do they have incubator in the society or not. This where it could be very bad or worse or where you don’t have no hope.”

  • 7:43 ’We Didn’t Launch the War’

    “We didn’t launch the war and we didn’t choose which kind of war because we didn’t choose it anyway. You have terrorists coming with very sophisticated armaments, nearly all kinds of armaments that they can carry with them and started killing people, destroying infrastructure, destroying public places, everything. How do you defend them You defend them according to the aggressions that you have, according to the tactics that they use. So they use heavy weaponries. You have to retaliate in the same way.“

  • ! 11:08  On Reforms

    “Well the criteria that you used to talk about the speed of reform, nobody has criteria. When you drive your car you know that this is the law here, 100 kilometer, let’s say, per hour. Well about the reform, does anyone has criteria or certain meter So it’s subjective.”

  • 24:37  On Turkey’s Missile Defense

    “This is part of the missile shield that they started a year ago in Turkey, but the Turkish didn’t want to say that this is a part of it because many Turks refuse that Turkey is part of this program. The second aspect of it that Erdogan has been trying hard to rally the Turks and to muster support to his policy against Syria, something that he failed. So he distributed the Patriot on our border just to give the impression that Turkey is in danger because Syria may think of attacking Turkey, which is not ealistic.”

  • 29:18  On Peace Talks

    “We started right away discussing the conflict in Syria and I concentrated mainly on the violence. If you want to succeed (I mean I was talking to Kofi Annan at the time.) If you want to succeed, you have to focus on the violence part of your initiative. If you don’t stop the violence, if you don’t stop the terrorists coming to Syria through different countries, mainly Turkey and Qatar, if you don’t stop the money coming inside Syria in order to stoke the fire - the whole initiative will fail. So that was the core of our discussion in the first meeting.”

  • 34:27  On His Future

    “If it’s about me as president, the decision should be by the Syrian people. If the Syrian people doesn’t want you as president what would you do here How ca! n you suc! ceed It should be through national dialogue, and whatever this national dialogue decide, we are going to adopt as a government, of course including me.”

  • 37:45  On the Houla Massacre

    “The people who were killed in the massacres are state supporters loyal to the government, so how could a militia, loyal to the government, killing people, loyal to the government This is contradiction, unrealistic. Actually militia of the terrorists coming to that city or to that village and committed the massacre, and they took the photos and put it on YouTube and on the TVs and they said this is the government, which was not realistic. Actually it was committed by the gangs, by the terrorists.”

After the documentary was broadcast, the Russian foreign ministry posted video and a transcript of Mr. Lavrov’s complete conversation with Mr. Seipel online.

Robert Mackey also remixes the news on Twitter @robertmackey.



Palestinian Filmmaker Describes Detention at Los Angeles Airport

The trailer for “5 Broken Cameras,” Emad Burnat’s autobiographical film on life in the West Bank.

The Palestinian filmmaker Emad Burnat, who had a hard time convincing immigration officers at Los Angeles International Airport on Tuesday that his invitation to this weekend’s Academy Awards was real, described his brief detention in a statement on Wednesday.

Last night, on my way from Turkey to Los Angeles, my family and I were held at U.S. immigration for about an hour and questioned about the purpose of my visit to the United States. Immigration officials asked for proof that I was nominated for an Academy Award for the documentary “5 Broken Cameras,” and they told me that if I couldn’t prove the reason for my visit, my wife Soraya, my son Gibreel and I would be sent back to Turkey on the same day.

After 40 minutes of questions and answers, Gibreel asked me why we were still waiting in that small room. I simply told him the truth: ‘Maybe we’ll have to go back.’ I could see his heart sink. Although this was an unpleasant experience, this is a daily occurrence for Palestinians, every single day, throughout he West Bank. There are more than 500 Israeli checkpoints, roadblocks, and other barriers to movement across our land, and not a single one of us has been spared the experience that my family and I experienced yesterday. Ours was a very minor example of what my people face every day.

As my colleague Jennifer Schuessler reported, Mr. Burnat, who was nominated along with his Israeli co-director Guy Davidi for his autobiographical film about the difficulties of life in the occupied West Bank, was eventually released after a previous winner of the Oscar for Best Documentary, Michael Moore, managed to get the Academy’s lawyer to intervene.

In a post on his blog, Mr. Moore explained that he was waiting for the Palestinian filmmaker at a dinner for nominees when he received an urgent appeal for help.

I received an urgent text from Emad, written to me from a holding pen at the Los Angeles International Airport (LAX). Here is what it said, in somewhat broken English: “Urgent - I am in the air port la they need more information why I come here. Invitation or some thing. Can you help they will send us back. If you late, Emad.”

I quickly texted him back and told him that help was on the way. He wrote back to say Immigration and Customs was holding him, his wife, Soraya, and their 8-year old son (and “star” of the movie) Gibreel in a detention room at LAX. He said they would not believe him when he told them he was an Oscar-nominated director on his way to this Sunday’s Oscars and to the events in LA leading up to the ceremony. He is also a Palestinian. And a oliv! e farmer.! Apparently that was too much for Homeland Security to wrap its head around.



Google Will Offer Its Glasses to Select Few

CLAIRE CAIN MILLER

Google is letting a larger segment of the public test its futuristic eyeglasses.

On Wednesday, Google said it was accepting applications for people who wanted to try the glasses, which had previously been available only to software developers who signed up for them at Google’s developer’s conference last year.

Google also released a few details about the glasses, which it calls Google Glass, some f which it had already publicized. They can take pictures or record video hands-free, show walking directions, search the Web and send messages by voice, offer translations and show alerts like a flight delay.

People who want a pair of the glasses before they are publicly available must apply by Feb. 27 by writing a post on Google Plus or Twitter of 50 words or fewer with the hashtag #ifihadglass. Applicants can include photos or video and an explanation of what they might do with the glasses.

“We’re looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass,” the company posted on Google Plus.

Those chosen by Google’s judges must pay $1,500 for the glasses and attend a pick-up event in New York, San Francisco or Los Angeles.

In a video release! d Wednesday, Google offered some of its own ideas about what to do with the glasses. A ballerina could stream live video behind the scenes and onstage, a tourist in Thailand could ask Google to translate “delicious” while eating noodles on a boat or a family could video chat with a long-distance relative on her birthday.



Google Will Offer Its Glasses to Select Few

CLAIRE CAIN MILLER

Google is letting a larger segment of the public test its futuristic eyeglasses.

On Wednesday, Google said it was accepting applications for people who wanted to try the glasses, which had previously been available only to software developers who signed up for them at Google’s developer’s conference last year.

Google also released a few details about the glasses, which it calls Google Glass, some f which it had already publicized. They can take pictures or record video hands-free, show walking directions, search the Web and send messages by voice, offer translations and show alerts like a flight delay.

People who want a pair of the glasses before they are publicly available must apply by Feb. 27 by writing a post on Google Plus or Twitter of 50 words or fewer with the hashtag #ifihadglass. Applicants can include photos or video and an explanation of what they might do with the glasses.

“We’re looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass,” the company posted on Google Plus.

Those chosen by Google’s judges must pay $1,500 for the glasses and attend a pick-up event in New York, San Francisco or Los Angeles.

In a video release! d Wednesday, Google offered some of its own ideas about what to do with the glasses. A ballerina could stream live video behind the scenes and onstage, a tourist in Thailand could ask Google to translate “delicious” while eating noodles on a boat or a family could video chat with a long-distance relative on her birthday.



Square Bundles Cash Register Equipment Into One Package

Using an iPad as a cash register sounds nifty, but businesses will still need additional gear to swipe credit cards and print receipts. Square, the payments start-up company, said on Wednesday that it was bundling all the components a business needs for accepting payments into one package.

The bundle, called Business in a Box, includes two Square credit-card readers, a stand to prop up the iPad and a cash drawer for $300; another option, which includes a receipt printer, will cost $600. Jesse Dorogusker, vice president of Square Register, the company’s cash register app for businesses, said that in the past, Square listed equipment that was compatible with its software for merchants to buy separately. So the bundle should make life easier for people looking to start using the iPad in their businesses, like cafe owners or farmers market merchants. The iPad, however, is still sold separately.

GoPago, another payments start-up, offers a simiar package to merchants. It includes an Android tablet, Verizon data connection, cash box and receipt printer. Its package is “free” â€" but GoPago charges a 2.85 percent fee per transaction, divided among itself, the credit card company and Chase Paymentech, which is the processor. In contrast, Square’s package costs money but it charges a 2.75 percent fee per swipe.

Mr. Dorogusker said accepting payments was just one element of Square’s package. He said merchants enjoyed the analytic services embedded in Square’s software, which allow them to monitor inventory and the busiest and slowest times of the week for their business. The Square Register software is also capable of receiving payments from smartphone owners using the Square Wallet app (previously called Pay With Square). The Register app detects when a person with the wallet app is in the store and shows a portrait of the user, so all he has to do to pay f! or a coffee is say his name.



Daily Report: Health Data Swells Profits in an Industry

As doctors and hospitals struggle to make new digital health records systems work, the clear winners are big companies like Allscripts that lobbied for that legislation and pushed aside smaller competitors, reports Julie Creswell of The New York Times.

While proponents say new record-keeping technologies will one day reduce costs and improve care, profits and sales are soaring now across the records industry. At Allscripts, annual sales have more than doubled from $548 million in 2009 to an estimated $1.44 billion last year, partly reflecting daring acquisitions made on the bet that the legislation would be a boon for the industry. At Cerner Corp. of Kansas City, Mo., sales rose 60 percent during that period. With money pouring in, top executives are enjoying Wall Street-style paydays.

None of that would have happened without the health records legislation that was includedin the 2009 economic stimulus bill â€" and the lobbying that helped produce it. Along the way, the records industry made hundreds of thousands of dollars of political contributions to both Democrats and Republicans. In some cases, the ties went deeper. Glen E. Tullman, until recently the chief executive of Allscripts, was health technology adviser to the 2008 Obama campaign. As C.E.O. of Allscripts, he visited the White House no fewer than seven times after President Obama took office in 2009, according to White House records.

Cerner’s lobbying dollars doubled to nearly $400,000 between 2006 and last year, according to the Center for Responsive Politics.

Current and former industry executives say that big digital records companies like Cerner, Allscripts and Epic Systems of Verona, Wis., have reaped enormous rewards because of the legislation they pushed for. “Nothing that these companies did in my eyes was spectacular,” said John Gomez, the former head of technology at Allscripts. ! “They grew as a result of government incentives.”



PopSugar, a Web Site for Women, Gets a Makeover

PopSugar, the blog that is eye candy for celebrity and fashion-obsessed women, is getting a makeover.

The redesigned site is still photography-heavy, with big pictures and headlines like “Kate Middleton Shows Her Baby Bump” and “Reese Witherspoon’s Leg Workout.” But now, all topics â€" including fashion, parenting, cooking, gossip and fitness â€" are combined under PopSugar instead of at separate blogs, and posts offer ways to shop for everything from shoes to nursery decorations.

The message, said Brian Sugar, PopSugar’s co-founder and chief executive, is that it has grown up and matured beyond its previous existence as a blog network.

“We were a blog network, and what we’re trying to be is a real destination that women check on a daily basis,” Mr. Sugar said.

PopSugar is Exhibit A for several of the trends that are currently reshaping digital media.

One example is online video and video advertising. PopSugar originally described itself as a digital Conde Nast â€" a collection of lifestyle blogs, similar to Conde Nast’s various magazine titles. But it turns out that the magazine business is not the best model to emulate anymore.

That is largely because advertisers are willing to pay more for video ads. Each month, PopSugar produces 250 videos, ranging from live red carpet interviews to 40-minute online workouts, and people watch them 50 million times.

To make video that was good enough that people would want to watch, PopSugar spent $10 million on video studios and focuses on live video that viewers cannot find elsewhere online. It had its highest viewership during last year’s Oscars, when 1.2 million people tuned in to its online show.

“In the future, you gotta believe when you turn on a TV, whether you’re on a channel or a URL, does it really m! atter” Mr. Sugar said. “So as a media company, we need to be prepared for that and invest in it because that’s the future for high-paying advertiser content.”

Like other Web companies, PopSugar was forced to shift from relying solely on advertising to finding another revenue stream, e-commerce. Now it makes half its revenue from e-commerce, including fees retailers pay when a shopper clicks on an item on PopSugar and a $35 monthly subscription box it sells to 12,000 readers.

“It’s a challenge to create a business today solely based on display advertising,” Mr. Sugar said. “A person that reads articles is worth less than a person who watches video who is worth less than a person who clicks to a retailer and then actually buys things from us.” PopSugar is also starting a new daily show, PopSugar Live, that will air every afternoon.

The site wants to become a new kind of search engine. A big search box dominates its shopping site, but unlike Google or Amazon.com, some of theresults PopSugar shows are handpicked by editors.

As for other companies, mobile is a challenge for PopSugar. A quarter of its readers don’t visit on desktops, but it has not yet figured out how to make as much money on mobile readers as it does on desktop ones.

“The desktop is just over,” Mr. Sugar said. “But I think we’re all struggling with it. It’s difficult to make as much money on a smaller screen.”

Still, he said the six-year-old company, which changed its name to PopSugar from Sugar Inc. as part of the redesign, is profitable.



Marissa Mayer Puts Her Stamp On Yahoo.com

On Wednesday, Yahoo will introduce a fresh new home page with Marissa Mayer’s stamp all over it.

Yahoo’s home page has long been a sort of sad reflection of the company. A jazzed-up Craigslist of sorts, the site was often cluttered with low-quality ads and irrelevant content and in no way reflected the fact that Yahoo is one of the most visited sites on the Web. With more than 700 million monthly visitors, Yahoo is still a leading source of information for sports, finance and entertainmet.

Ms. Mayer took the reins as Yahoo’s chief executive last July. Before that she was a long-time executive at Google, where she was widely credited with the simple look of the Google search page. Now she seeks to apply that same, clean aesthetic to one of the most chaotic sites on the Web.

In an interview Tuesday, Ms. Mayer said she wanted to make Yahoo’s site “fresh and dynamic and add an element of surprise and serendipity.”

Gone are the low-quality ads. She has added an infinite, Twitter-like news feed and a stream of content recommended by users’ Facebook friends. Instead of trying to jam every Yahoo feature onto the site, the new design gives special prominence to Yahoo’s most popular Web properties: Yahoo’s e-mail and news service, Yahoo Finance, Yahoo Sports, its movie listing site and OMG, its popular entertainment site.

Users can now easily share content they see on the home page via e-mail, Twitter or Facebook with one click. They also have limited ability to customize the site to their liking. They can turn off home page features like horoscopes, stock quotes and sports stats. Ms. Mayer pointed out that the more items users switch on and off, the smarter the Yahoo algorithm gets and the more relevant content Yahoo will serve up.

Yahoo’s redesigned home page is the third major aesthetic improvement Ms. Mayer has introduced since joining the company. In December, she redesigned Yahoo’s e-mail service and its once-popular photo-sharing service Flickr.

In th interview, Ms. Mayer said these would be the “first of many releases” and she would turn her focus to a dozen or more Yahoo products. Her next priority for the home page, she said, will be adding content sources. In December, Yahoo inked three deals, with CBS Television, NBC Sports and ABC News. In each case, the media companies will work with Yahoo to promote each other’s content and produce original video content for the Web.

“We’re introducing a new way to welcome people to Yahoo,” Ms. Mayer said.

But it’s more than aesthetics. Ms. Mayer is betting that the renewed focus on Yahoo’s products will turn around the company’s ailing display ad revenue. Yahoo, once the biggest seller of display ads in the United States, went from a leading 15.5 percent share of all digital ad revenues in the United St! ates in 2! 009, to an 8.4 percent share last year, even as total digital ad spending grew, according to eMarketer. Meanwhile, its competitor, Google, increased its share to 41 percent.

Last month, she told analysts, “More personalized content and increased product innovation will be key to getting us back to the path for display revenue growth.”



Marissa Mayer Puts Her Stamp On Yahoo.com

On Wednesday, Yahoo will introduce a fresh new home page with Marissa Mayer’s stamp all over it.

Yahoo’s home page has long been a sort of sad reflection of the company. A jazzed-up Craigslist of sorts, the site was often cluttered with low-quality ads and irrelevant content and in no way reflected the fact that Yahoo is one of the most visited sites on the Web. With more than 700 million monthly visitors, Yahoo is still a leading source of information for sports, finance and entertainmet.

Ms. Mayer took the reins as Yahoo’s chief executive last July. Before that she was a long-time executive at Google, where she was widely credited with the simple look of the Google search page. Now she seeks to apply that same, clean aesthetic to one of the most chaotic sites on the Web.

In an interview Tuesday, Ms. Mayer said she wanted to make Yahoo’s site “fresh and dynamic and add an element of surprise and serendipity.”

Gone are the low-quality ads. She has added an infinite, Twitter-like news feed and a stream of content recommended by users’ Facebook friends. Instead of trying to jam every Yahoo feature onto the site, the new design gives special prominence to Yahoo’s most popular Web properties: Yahoo’s e-mail and news service, Yahoo Finance, Yahoo Sports, its movie listing site and OMG, its popular entertainment site.

Users can now easily share content they see on the home page via e-mail, Twitter or Facebook with one click. They also have limited ability to customize the site to their liking. They can turn off home page features like horoscopes, stock quotes and sports stats. Ms. Mayer pointed out that the more items users switch on and off, the smarter the Yahoo algorithm gets and the more relevant content Yahoo will serve up.

Yahoo’s redesigned home page is the third major aesthetic improvement Ms. Mayer has introduced since joining the company. In December, she redesigned Yahoo’s e-mail service and its once-popular photo-sharing service Flickr.

In th interview, Ms. Mayer said these would be the “first of many releases” and she would turn her focus to a dozen or more Yahoo products. Her next priority for the home page, she said, will be adding content sources. In December, Yahoo inked three deals, with CBS Television, NBC Sports and ABC News. In each case, the media companies will work with Yahoo to promote each other’s content and produce original video content for the Web.

“We’re introducing a new way to welcome people to Yahoo,” Ms. Mayer said.

But it’s more than aesthetics. Ms. Mayer is betting that the renewed focus on Yahoo’s products will turn around the company’s ailing display ad revenue. Yahoo, once the biggest seller of display ads in the United States, went from a leading 15.5 percent share of all digital ad revenues in the United St! ates in 2! 009, to an 8.4 percent share last year, even as total digital ad spending grew, according to eMarketer. Meanwhile, its competitor, Google, increased its share to 41 percent.

Last month, she told analysts, “More personalized content and increased product innovation will be key to getting us back to the path for display revenue growth.”



North Korean Video Shows an Obama in Flames


North Korea has released a new propaganda video that shows President Barack Obama and American troops in flames and credits Washington with leading the impoverished country to become a proud nuclear power.

Songs, operas and novels that stoke hatred against the United States and belittle South Korea remain a daily fare for North Koreans living under a leadership that uses propaganda as a key tool of governing. In the last several years, the isolated country has taken its campaign to the Internet, posting thousands of videos onto YouTube that provided outside people with rare glimpses into the world of North Korean propaganda.

More recently, the country’s propagandists have been busy trumpeting its successful Feb. 12 launching of a satellite in December and its nuclear test, telling North Koreans that their country wasbecoming a high-tech nuclear power under the young leader Kim Jong-un.

“Thanks to the Americans,” was just the latest work by the propagandists, coming in the form of a 90-second video uploaded on You Tube by the North’s official uriminzokkiri Web site on Sunday.

“It is not incorrect to say that the United States’ gangster-like policy of hostility prompted us to become a most strong military power,” says the text that scrolls across the screen. “Thus it can be said that it was ‘thanks to’ the Americans that we conducted a nuclear test.”

In the footage, flames are superimposed on Mr. Obama walking into what appears to be the U.S. Congress, and American troops and screen shots of a South Korean television station reporting the North’s nuclear test. It ends with an animated simulation of a nuclear device exploding in an underground test site.

The scorching of the United States in “nuclear flames” or a “nuclear holocau! st” is a recurring warning in North Korean statements. A ubiquitous propaganda poster in North Korean towns calls for a “score-settling war” against the Americans.

While North Korea faced chronic food shortages and growing trade sanctions, its propaganda strives to inspire nationalistic pride among its long-suffering people, portraying their country as a small nation prospering despite the constant bullying of the “imperialist” Americans.

Part of a video posted on You Tube by the North’s Korean Central Television on Feb. 12 showed a boy wearing a red scarf sing a new children’s song against the backdrop of rockets flying into space and satellites circling the Earth.

“We will fill the space with satellites,” the boy sang. “We will grow to be conquerors of the space.”

Another video posted early this month showed a North orean man dreaming about circling the Earth on a homemade spacecraft and looking down to see the Korean Peninsula unified and Manhattan being attacked by missiles and gong up in smoke.