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Saturday, August 18, 2012

Warren\'s New Ad Looks a Lot Like Her Rival\'s


BOSTON - Has Elizabeth Warren, the Democrat running for Senate in Massachusetts, taken a page from Senator Scott P. Brown's playbook?

A new Warren television commercial out on Friday focuses less on the issues and more on her personal attributes - just like Mr. Brown's commercials.

Mr. Brown's ads have been notable for highlighting his personal qualities and showing him in local settings. In a series running now, various Democrats offer testimonials to his independence and to his being a “regular guy” who can be trusted.

Ms. Warren's most recent ads have been somewhat generic, with Ms. Warren sitting in a room and talking about government investment in infrastructure and education.

But her newest ad focuses on her character, with news anchors saying she is “not a Washington insider” and regular people describing her as fighting for them. One calls her “totally g utsy”; another says he has seen her “stand up to the corporate interests.”

And in a final touch that seems reminiscent of the Brown ads, the last person to speak in the new Warren ad - a woman who says “She'll be there for us, protecting the middle class” - speaks with a distinct Boston accent.

Follow Katharine Q. Seelye on Twitter at @kseelye.