With a drawn-out “Hellooo,†Mitt Romney begins his first weekly audio message â€" attacking President Obama's Medicare plan and defending his own.
“The Romney-Ryan plan will make no changes to Medicare for those that are retired or near retirement,†Mr. Romney says.
A Romney campaign press release on Saturday trumpeted the new audio download, which will surely compete with Mr. Obama's regular Saturday video addresses.
But Mr. Romney's audio address, at least so far, is not quite as advanced as his recent mobile phone app, which was used to announce the vice-presidential pick. The sound quality is quite crackly, and Mr. Romney is clearly reading, in somewhat stilted fashion, from a text.
For now, the audio will be embedded on MittRomney.com every week, rather than available for subscription and download on a mobile device, which could stifle its potential to go viral.
As the argument over Medic are intensifies, and the fight for the senior vote grows increasingly fierce, both campaigns are looking for ways to connect with a population that is not as digitally savvy.
At the end of a YouTube video released on Friday to rebut Mr. Romney's assertions about Medicare, Stephanie Cutter, Mr. Obama's deputy campaign manager, encourages the (presumably younger) audience to “show your grandparents how to post it on Tumblr.â€
