BOSTON â€" With his trademark pickup truck, a pair of jeans and a familiar local issue â€" fishing - a new television ad by Senator Scott P. Brown evokes the down-home narrative that has become a routine component of his campaign against Elizabeth Warren, the Democratic consumer advocate.
The advertisement bears a contrast to Ms. Warren's most recent ad, a more nationally focused spot that criticizes Republican actions on women's issues as that party presents its platform at this week's convention.
Mr. Brown's ad, titled “Fisherman,†opens with a shot of the senator driving in the truck that became a hallmark of his 2010 special-election campaign in Massachusetts (although he wears jeans and a Bruins T-shirt in the ad, he appears to have left the barn jacket from that period at home).
“This is Scott Brown from the road,†says Mr. Brown from behind the wheel, before footage of him talking with fishermen on the docks in Gloucester, Mass.
“Like a lot of people, our fishermen are hurting, and Washington is part of the problem,†Mr. Brown says. “The fishing industry has been hit with overregulation, unfair enforcement and crushing fines.â€
Mr. Brown, a former state senator here, has pushed to change federal regulation of the region's fisheries â€" a fractious issue stoked by federal and regional efforts to protect shrinking fish populations - introducing two pieces of legislation intended to allay the impact of federal regulations last year.
It is a perennial local issue that sparks bipartisan cooperation; Representative Barney Frank, the Democratic representative from Massachusetts' Fourth Congressional District, has long been an outspoken advocate of the state's fishermen.
The ad is the third in a series of “from the road†advertisements; one, called “Growing Up,†describes Mr. Brown's “tough†childhood in Massachusetts.
Mr. Brown is keeping a low profile at the Republican National Convention this week, planning to attend only on Thursday. He will serve National Guard Duty in Washington on Tuesday and Wednesday.
