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Thursday, September 5, 2013

Today’s Scuttlebot: Yahoo’s New Look and Netflix’s Big Data Dilemma

Every day, The New York Times’s staff scours the Web for interesting and peculiar items.

Many people awoke this morning to a new logo on what is one of the most visited sites on the Internet: Yahoo.

It’s an attempt to reflect a company trying to reinvent itself under Marissa Mayer, the former Google executive who took over as the company’s chief executive last year.

In a post on Tumblr, Ms. Mayer said that Yahoo hadn’t redone its logo in 18 years, and she wanted the new one to reflect a more human touch.

“We didn’t want to have any straight lines in the logo,” Ms. Mayer wrote. “Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.”

Nonetheless, critics turned to Twitter to express their displeasure in the new look, calling it embarrassing and yet another example of why the company has fallen behind Google and other tech companies in recent years.

If you sided with the other camp and thought the logo looked cool, you can see how well it will work with your brand name here.

Here’s what else we noticed today:

All LinkedIn With Nowhere to Go
The Baffler |  LinkedIn is critiqued as, “an Escher staircase masquerading as a career ladder,” with “management-speak Mad Lib” advice. - Amy O’Leary

Memo to the BuzzFeed Team
LinkedIn |  An internal BuzzFeed memo reveals one model for a new-age digital media company. - Claire Cain Miller

Ashes to Ashes, Peer to Peer
Fortune |  An oral history of Napster - Ashwin Seshagiri

Modeled Behavior
The Washington Post |  How Netflix could use big data to make twice as much money off you. - Ashwin Seshagiri

The End of E-mail as We Know It
Buzzfeed |  How your in-box, perhaps the original online social network, is becoming an app. - Ashwin Seshagiri

Computing’s Future Is Not on Your Wrist
New York Magazine |  A lot of tech writers are skeptical of smartwatches. Here’s the roundup of their thoughts. - Damon Darlin