Total Pageviews

Friday, September 20, 2013

Greenpeace Turns Arctic Face-Off Into Instant Ad

As my colleagues Steven Lee Myers and Andrew Roth reported, Russian security forces seized a ship owned by Greenpeace in remote northern waters on Thursday, a day after two of the environmental group’s activists were detained for boarding an oil rig to protest drilling in the Arctic by the state-controlled energy giant Gazprom.

The media-savvy activists were there to draw attention to the first offshore oil rig in the Arctic. Just hours after their confrontation with the security forces, they capitalized on it by turning footage of the face-off into a dramatic Web advertisement promoting their campaign against drilling there.

A Greenpeace video advertisement showing a confrontation between environmental activists and Russian security forces in the Arctic this week.