On her talk show, Ellen DeGeneres plays a game with celebrity guests where she holds a card up to her forehead showing a word or name, like âJustin Bieber.â The guest then give clues to Ms. DeGeneres to help her guess the word.
Itâs a game that many have played in college dorms or bars. Some call it Celebrity; others might call it Charades. Why not turn this into an iPhone game?
Thatâs the idea the producers of the Ellen show came up with in October. They hired an iPhone app development studio, Impending, to design and code the game, and released it Thursday in Appleâs App Store.
âBig news!â Ms. DeGeneres said on her Twitter account. âIâve got a brand new game! Its called âHeads Up!â and youâre appsolutely gonna love it.â Within several hours, Heads Up! had soared to the No. 1 spot on Appleâs list of best-selling apps.
In Heads Up!, you can pick a category like blockbuster movies, animals or music. Then you hold the iPhone up to your forehead with the screen showing the word, and your friends shout clues at you. After you guess it correctly, you put the phone face down and hand it to the next player, who gets a new word. The players pass the phone around, guessing as many words as they can until time runs out.
âWe have 700 videos uploaded already,â said Daniel Leary, digital producer of âThe Ellen DeGeneres Showâ and a creator of the app. âWeâre getting a video a minute, itâs pretty crazy.â
The game costs $1 in the App Store. Mr. Leary declined to comment on how the revenue would be divided between Warner Brothers, the Ellen show and the app developers. But Bob Mohler, a senior vice president of Telepictures Productions, which produced the game, said its purpose was to expand Ms. DeGeneresâ brand in digital media. The show already has accounts on Twitter, Facebook and Pinterest, he said.
âWe expand Ellenâs digital footprint pretty broadly,â Mr. Mohler said. âWeâre just constantly trying to find the next idea to continue to grow.â