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Wednesday, October 3, 2012

Priorities USA Action Pulls Ads From Florida and Wisconsin


The pro-Obama “super PAC” that has spent millions of dollars attacking Mitt Romney in ads is pulling commercials from Florida and Wisconsin, part of what the group says is a realignment of its advertising campaign.

The cancelations by Priorities USA Action, coupled with new purchases of television time in other key swing states, indicate where Democratic strategists think the presidential race may and may not be competitive with a month left to Election Day.

President Obama was always polling strongly in Wisconsin, so the need for him to have a strong television presence advertising there was less crucial.

But Priorities, which has been pulling in more money than its pro-Romney counterp art recently and will continue to aggressively fundraise through much of October, is also going up on the air in states where the polls are much tighter, like Nevada, which is a first.

Bill Burton, a senior strategist for the group, said Wednesday that Priorities would also be buying more time in Colorado, Iowa, Nevada and Virginia in the coming days.

According to preliminary advertising totals, Priorities moved $4.5 million out of Florida and Wisconsin markets. But the group remains on the air in some markets, including Orlando, West Palm Beach and Green Bay.

“We are not leaving any states,” Mr. Burton said. “Based on our extensive polling and targeting data, in some states we are shifting efforts into some key markets.”