Here's something exceedingly rare in presidential campaign ads: A 100 percent positive commercial. No swipes at the president, no grenades lobbed at the other party's policies. This ad is just 30 seconds of Mr. Romney laying out a rosy, albeit vague, vision of what the country would look like under his leadership.
“My plan is to help the middle class,†Mr. Romney says directly to the camera as he ticks off a to-do list: getting tough on China, balancing the budget, cutting the deficit and championing small business.
As Mr. Romney talks about the need to support small business, all of the people shown on the screen - presumably small-business owners - are women.
He says he will be able to create 12 million American jobs over four years. That's 250,000 jobs per month, or higher than the average monthly job growth for the last two years by about 100,000.
But some economists say that figure is not very a mbitious. Macroeconomic Advisers, a forecasting firm, already predicts that the economy will add 11.8 million jobs from 2012 to 2016.
