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Thursday, September 27, 2012

Obama Unveils New Ad as Early Voting Begins


At two minutes long, President Obama's new ad, “Table,” is his longest direct pitch to voters in a television commercial this year. And the stakes could not be higher.

Early voting begins Thursday in Iowa, the first of many battleground states that allow people to cast their ballots well before Election Day on Nov. 6. The Obama campaign said the new ad would run not just in Iowa but in Florida, Colorado and Nevada as well â€" all of which allow early voting.

“During the last weeks of this campaign, there will be debates, speeches and more ads,” the president says, as the ad begins, adding “But if I could sit down with you in your living room or around the kitchen table, here's what I would say.”

In his script, the president sticks carefully to the story arc that he and his campaign have tried to lay out in their ads since the spring. He starts by reminding voters of the economic crisis he inherited and explains that progress â€" albeit too slow and incomplete, in his view â€" has been made.

“As a nation we are moving forward again. But we have much more to do to get folks back to work, and make the middle class secure again,” he says before laying out a four-point plan that includes investing in manufacturing, cutting oil imports, training new math and science teachers and reducing the deficit.

Mitt Romney's plan, he says, would “double down on the same trickle down policies that led to the crisis in the first place.”