Total Pageviews

Tuesday, September 18, 2012

New Romney Ad Targets Women


As Mitt Romney's presidential campaign was consumed once again by events out of its control - the release of Mr. Romney's blunt discussion with donors in May - it was seeking to at least remain focused in the one place on TV where it has ultimate control of what is on screen: Its television advertising.

And this morning, the campaign released a new ad aimed at winning over women - among whom President Obama holds a considerable lead. Called “Dear Daughter,'' it features imagery of a woman holding a newborn as the narrator ticks through ways the Romney campaign says “Obama's policies are making it harder on women.”

“The poverty rate for women - the highest in 17 years. More women are unemp loyed under President Obama,” the voice-over says. “More than 5.5 million women can't find work. That's what Obama's policies have done for women. Welcome, daughter.”