As Mitt Romney's presidential campaign was consumed once again by events out of its control - the release of Mr. Romney's blunt discussion with donors in May - it was seeking to at least remain focused in the one place on TV where it has ultimate control of what is on screen: Its television advertising.
And this morning, the campaign released a new ad aimed at winning over women - among whom President Obama holds a considerable lead. Called âDear Daughter,'' it features imagery of a woman holding a newborn as the narrator ticks through ways the Romney campaign says âObama's policies are making it harder on women.â
âThe poverty rate for women - the highest in 17 years. More women are unemp loyed under President Obama,â the voice-over says. âMore than 5.5 million women can't find work. That's what Obama's policies have done for women. Welcome, daughter.â